AI Marketing

the digital age

Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning Gaining customer loyalty is the goal of any business, but how does this term translate to the market in the digital era? Customer loyalty entails customer behaviors that are beneficial to a business, and they can be broadly categorized into 3 groups: …

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DIGITAL MARKETING

What Role Will AI Play in Digital Marketing by the End of This Decade?

What Role Will AI Play in Digital Marketing by the End of This Decade? The growth of artificial intelligence has been significant, but not always understood. Yet it makes sense to assess how it might influence marketing. The idea of artificial intelligence taking on important decisions has been a classic ‘marmite’ development. For some, the …

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chatboat marketing

How Can Chatbot Marketing Improve Business Performance Post-COVID-19?

How Can Chatbot Marketing Improve Business Performance Post-COVID-19? As the COVID-19 pandemic is ravaging the planet, marketing teams are discovering new tools for lead generation and retention. Chatbot marketing has been around for a while. However, with millions of people spending long hours at home, this approach took on an entirely new meaning. Consumers found …

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Ai Digital marketing

How AI Technology Is Changing Digital Marketing

How AI Technology Is Changing Digital Marketing One of the technological advancements that have been developing for the past decade is Artificial Intelligence(AI), and it continues to change the digital marketing game. Although there are technical advancements, making AI powerful now are the trends that will most likely emerge in the future. Artificial Intelligence is …

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Seo-on page

Seo-on page On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance …

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Digital market overview

Digital Market overview Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.